Privacy Statement


This is the privacy statement of :

Seiton BV (‘Solid John’ by Seiton)

Slabbaardstraat-South 51

8870 Izegem

BE 0728.642.719 


During your contact or order with Seiton, you share information with us so that we can identify you as an individual and complete your order (such as your full name, email address, address and phone number). These are your «personal data.» 

By using the Site or providing us with your personal information in connection with our services, you are accepting the uses described in this Privacy Statement. 

The processing of personal data

Seiton collects, records and processes personal data of customers and users of its web store.

Personal data is always processed in compliance with the principles of Belgian privacy law and the General Data Protection Regulation. 

Personal data is processed in a lawful, proper and transparent manner and for a specified and explicit purpose. Seiton processes your personal data, inter alia, for the following purposes:

  • To be able to contact you if this is necessary to carry out our services;
  • For the further performance of our agreements; 
  • To inform you of changes to our services and announcement of similar products;
  • Handling your payment;
  • To fulfill legal obligations;
  • When the legitimate interest of Seiton requires it – in this case, the purpose of the processing will make itself clear through the act in itself, transparency is very important to us; 

The data processing is limited to what is necessary and the retention period of personal data is limited to as long as necessary in relation to the realization of the purposes of the processing or legal obligations. The personal data is secured in an appropriate manner through appropriate technical and organizational measures; The data that is communicated, explicitly or by automated means, is included and processed in Seiton’s database.

Seiton will provide personal data to processors, government authorities or affiliated companies if this is necessary for the performance of our contract with you or to comply with a legal obligation, the public interest or when the legitimate interest of the company requires it and it is compatible with the purpose of the processing and it is done in a proportionate manner. 

With companies that process your data on our behalf, Seiton concludes an agreement or binding legal act to ensure the same level of security and confidentiality of your data. As a customer, you give general permission to use these processors. You can get access to this by sending an e-mail to . 

Some data is collected by the website in an automatic way, this is common with websites. This may be through the use of ‘cookies’ and other systems/applications that collect information. A cookie is a small text file that is stored on your computer, tablet or smartphone when you first visit the website. The cookies we use are necessary for the technical functioning of the website and your ease of use. They ensure that the website works properly and remember, for example, your preferences. They also allow us to optimize our website.  See Cookie popup when opening the website.  

Rights of the data subject

If you wish to consult, modify, transfer, correct, limit or delete your data, you can do so free of charge by sending an e-mail, provided that you provide proof by means of a copy of your identity card (without a photo), to .

By this means and in the same way, you can also object to the processing of personal data or if you wish to terminate the communication.  The data will be adjusted or deleted to the extent possible and as technical possibilities allow. Your request will be processed as quickly as possible and within the prescribed deadlines. Your request will be fulfilled as far as possible, except if this turns out to be impossible due to the interest of the company , agreement or a legal obligation. If there is a data incident that threatens to violate your rights and your protection of personal data and therefore there is a high risk, the supervisory authority will be informed and you as a data subject will be informed in accordance with the applicable Privacy Act.  

Seiton takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized alteration. If you have the impression that your data is not properly secured or there are indications of abuse, please contact us via . 


Regarding minors

Our website and/or service does not intend to collect information about website visitors who are under the age of 16. Unless they have parental or guardian consent. However, we cannot verify whether a website visitor is over 16. We therefore recommend that parents be involved in their children’s online activities, in order to prevent the collection of data about children without parental consent. If you believe that we have collected personal information about a minor without such consent, please contact us by emailing . 

Correctness of your data

You guarantee that the data you provide is correct and complete. The communication of incorrect data or data belonging to third parties may result in the User being denied, temporarily or permanently, any access, in whole or in part, to Seiton’s products and services.

Information on the website and liability

By using this website, you undertake to comply with and accept the following terms of use. Seiton owns the exclusive copyright and intellectual rights to this website, its design and its entire contents. Use of this website, or parts thereof, in any form, is prohibited without the prior written consent of Seiton. 

It is prohibited without prior written consent to store (other than necessary to view the website), reproduce, modify, disclose, distribute or transmit, sell or otherwise transfer or grant any rights to third parties in respect of the information provided on and through this website.

The information about our products that you find on this website are purely informative, general discussions and can in no way be considered binding regulations.

Seiton accepts no liability for any damage anyone may suffer by relying on information found on this site. If you require further information on any matter, you should contact the company. Seiton is not responsible for the content of external websites that may be reached through this site. 

Linked websites

We may include links to third party websites and services that are not operated by us and to which this Privacy Statement does not apply. We encourage you to read the privacy statements when visiting such websites (and all websites).

General Provision

If one of the preceding provisions is not valid with regard to the processing of personal data or provisions, it will be replaced by a provision that will approximate the underlying purpose of the provision as much as possible. 

This Privacy Statement may be amended from time to time. Changes will automatically take effect upon publication. 

The processing of personal data within Seiton is subject to Belgian law. 

The Belgian authorities and its courts are, to the exclusion of all others, competent to take cognizance of any disputes that may arise with respect to this website or its use or with respect to the processing of personal data. For the processing of personal data, this is the ‘Belgian Data Protection Authority’.